#FriendsUniteNow is based on 70 years of research into intergroup contact and prejudice reduction. The research has found that cross-group friendship is one of the most powerful means of encouraging positive intergroup attitudes and behaviours.

This campaign stems from ongoing collaborations between Dr. Lindsey Cameron and colleagues at the University of Kent and One Globe Kids, a friendship app series for children 4 – 10 years, made by non-profit Globe Smart Kids. The One Globe Kids education materials use technology to encourage imagined play with new friends around the world. From October 2016, new research will start to examine how digital media can be used to tackle prejudice in children. More here: Press Release Feb 10, 2016

(research links coming soon!)